Effective Facebook marketing for any business will require at the
least, one person who can maintain and manage your Facebook page. Hiring
an outside firm can be more expensive than the actual marketing reach
you obtain. And with Facebook ads increasing 28% over the past year,
it’s a viable tool for advertising your company to people worldwide.
(Statistic taken from NASDAQ at http://community.nasdaq.com/ posted
7/27/201)
Assess the social networking skills of your employees—a
nontraditional job skill, and find out who has the skills you need in
place to maintain, develop, and move your Facebook advertising reach
forward. Not all of your employees will have the same relationship with
social media such as Facebook. Mindflash, an online training site that
provides quiz integration, video, and report tracking for employee
training, provides an infographic that explains the categories of
employee candidates for social media management: the Digital Native, the
Savvy Technologist, the Reluctant User, the Digital Contrarian and the
Digital Newbie. (click to enlarge)
While these explanations approach the aspect of possible employee
abuse of time while using social networking in the office, it’s goal is
to help you categorize employees to weed out the strongest skills to
implement a successful social media—Facebook advertising and customer
connection, campaign.
Introducing Facebook to employees who may be included in the
categories such as Digital Native—they have Facebook in front of them
every day, or a Savvy Technologist, one who knows Facebook and the ins
and outs of an online presence, will also entail training them in the
kind of information flow you need. A clear purpose and job description
of what you plan to attain with a Facebook page must be communicated to
your employee so they will know what your business needs to accomplish.
The employee will need to analyze what posts and information bring in
the most ‘hits,’ new Likes, comments, and interaction. These electronic
interactions will translate to sales and new business.
Employees designated as the Facebook manager will need to understand,
especially if they are a seasoned user during their off business hours,
the difference between casual matter and professional matter. These
circles of interaction on Facebook are two very different areas
requiring a defined style between family and friend activities and
actual business marketing and growth postings. Facebook campaigns for
business purposes will include a business plan and creating a new area
of your office policy as you strengthen your social presence. Although
your designated Facebook tasked employee must remain professional, you
may want to incorporate some material that is a bit more casual to
appeal to your fan/customer base as a one on one outreach occasionally
used to connect to your customers.
Another skill this employee will need is creating dynamic content
that will inspire Facebook fans to share your information. The network
of Facebook users who share your information with their friends, and
then these friends sharing with theirs, creates an almost incalculable
reach. You can elicit feedback on products, services, sale campaigns,
customer service, and other aspects of your business. While this can
bring out complaints or negative feedback, how you’re Facebook tasked
employee responds can encourage other patrons that you’re willing to
correct any issues and make it known publicly that the customer is
important.
Facebook is a great way to reach your customers, advertise, gain high
levels of your company’s awareness, raise sales of products and
services, and reach an audience you may never have gotten to with
traditional marketing. Designating one or more employees to learn and
develop your Facebook page and update it on a regular basis will bring
many financial benefits and new business. With the platform itself being
free—take the time to start up a Facebook employee system to make use
of this high ranking online outreach.
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