How to train an employee to mediate and monitor your Facebook fan page

Effective Facebook marketing for any business will require at the least, one person who can maintain and manage your Facebook page. Hiring an outside firm can be more expensive than the actual marketing reach you obtain. And with Facebook ads increasing 28% over the past year, it’s a viable tool for advertising your company to people worldwide. (Statistic taken from NASDAQ at http://community.nasdaq.com/ posted 7/27/201)

Assess the social networking skills of your employees—a nontraditional job skill, and find out who has the skills you need in place to maintain, develop, and move your Facebook advertising reach forward. Not all of your employees will have the same relationship with social media such as Facebook. Mindflash, an online training site that provides quiz integration, video, and report tracking for employee training, provides an infographic that explains the categories of employee candidates for social media management: the Digital Native, the Savvy Technologist, the Reluctant User, the Digital Contrarian and the Digital Newbie. (click to enlarge)

How to train an employee to mediate and monitor your Facebook fan page 


While these explanations approach the aspect of possible employee abuse of time while using social networking in the office, it’s goal is to help you categorize employees to weed out the strongest skills to implement a successful social media—Facebook advertising and customer connection, campaign.

Introducing Facebook to employees who may be included in the categories such as Digital Native—they have Facebook in front of them every day, or a Savvy Technologist, one who knows Facebook and the ins and outs of an online presence, will also entail training them in the kind of information flow you need. A clear purpose and job description of what you plan to attain with a Facebook page must be communicated to your employee so they will know what your business needs to accomplish. The employee will need to analyze what posts and information bring in the most ‘hits,’ new Likes, comments, and interaction. These electronic interactions will translate to sales and new business.

Employees designated as the Facebook manager will need to understand, especially if they are a seasoned user during their off business hours, the difference between casual matter and professional matter. These circles of interaction on Facebook are two very different areas requiring a defined style between family and friend activities and actual business marketing and growth postings. Facebook campaigns for business purposes will include a business plan and creating a new area of your office policy as you strengthen your social presence. Although your designated Facebook tasked employee must remain professional, you may want to incorporate some material that is a bit more casual to appeal to your fan/customer base as a one on one outreach occasionally used to connect to your customers.

Another skill this employee will need is creating dynamic content that will inspire Facebook fans to share your information. The network of Facebook users who share your information with their friends, and then these friends sharing with theirs, creates an almost incalculable reach. You can elicit feedback on products, services, sale campaigns, customer service, and other aspects of your business. While this can bring out complaints or negative feedback, how you’re Facebook tasked employee responds can encourage other patrons that you’re willing to correct any issues and make it known publicly that the customer is important.

Facebook is a great way to reach your customers, advertise, gain high levels of your company’s awareness, raise sales of products and services, and reach an audience you may never have gotten to with traditional marketing. Designating one or more employees to learn and develop your Facebook page and update it on a regular basis will bring many financial benefits and new business. With the platform itself being free—take the time to start up a Facebook employee system to make use of this high ranking online outreach.

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