Creating
a Facebook audience from scratch isn’t easy. Some big brands are able
to get many Likes quickly due to large leverage in the media through
standard Advertising and historical brand recognition.
It is
important to understand that leveraging your Facebook page isn’t merely
about getting a lot of Likes. Cultivating an audience that is engaged,
Loyal and shares should really be your goal if your page is going to
affect the bottom line of your Business.
Most people will need to
learn how Facebook works and how to grow an audience and increase
engagement by understanding the following five factors.
1. Design
The
visual aspect will be the first thing people notice and will be an
essential part of getting your fans or potential fans to stick around.
You need to communicate your brand through your profile image and most
importantly, your (851 x 315px) cover photo.
2. Content
Relevant
content is essential to your Facebook Marketing strategy. Brainstorm a
list of topics that your audience would find interesting, add your ideas
to a calendar and post them daily or even weekly and start creating an
engaging place for people to visit, learn and share.
3. Engage
Unlike
a Website or Blog where many people post and then abandon until their
next post or site update, a Fan Page is really taken over by your fans
and engagement could occur at any moment. You need to be ready and makes
sure respond promptly to comments and messages through your page so
fans know that your page is worth engaging with. This way you can build a
strong community that will engage with your content, share or take
advantage of your promoted services.
4. Promote
You
need to have some strategy for getting people to view your Facebook
Page, especially when you are just starting to build an audience. The
first way to do this would be to advertise on an existing site which has
a similar audience or demographic. If you already have a Blog or
Website you can tell people to Like your Facebook Page.
If you
don’t have Blog or way to promote outside of Facebook there are
also Facebook Ads, Promoted posts, Sponsored stories and you can even
directly target your current fans with posts encouraging them to spread
the word.
5. Measure
Facebook Insights is
built right into your Facebook Page dashboard and gives you
essential analytics that help you understand your Page engagement and
growth. Insights allows you to see how many likes you are getting over
time, how much time people are spending on your page and much more.
Google Analytics is also an essential tool to track how much traffic
your Facebook Page is bringing to your other sites across the web.
Categories:
Content
,
Design
,
Engage
,
Facebook Marketing Tips
,
Fan Page
,
Marketing Tips
,
Measure
,
Promote
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