Effective Facebook marketing for any business will require at the
least, one person who can maintain and manage your Facebook page. Hiring
an outside firm can be more expensive than the actual marketing reach
you obtain. And with Facebook ads increasing 28% over the past year,
it’s a viable tool for advertising your company to people worldwide.
(Statistic taken from NASDAQ at http://community.nasdaq.com/ posted
7/27/201)
Assess the social networking skills of your employees—a
nontraditional job skill, and find out who has the skills you need in
place to maintain, develop, and move your Facebook advertising reach
forward. Not all of your employees will have the same relationship with
social media such as Facebook. Mindflash, an online training site that
provides quiz integration, video, and report tracking for employee
training, provides an infographic that explains the categories of
employee candidates for social media management: the Digital Native, the
Savvy Technologist, the Reluctant User, the Digital Contrarian and the
Digital Newbie. (click to enlarge)
